Posted on April 18, 2016
Cellular and WiFi have been side by side in the smartphone for years, vastly improving device utility and user experience. But the service that lags the device, with many operators apparently unwilling or unable to provide managed connectivity tailored to the capabilities of the smartphone, or to the patterns of user behavior those capabilities have spawned. This is beginning to change, and change fast. But the change is not coming from mobile incumbents, despite their historical role as guardians of the mobile experience. Instead it is being driven by a range of non-cellular challengers, including established fixed and cable service providers with quad-play offers and newcomers to the sector with ideas and resources on an altogether grander scale, such as Google.