The Presence of Wi-Fi: Adding Context to Location

Posted on May 17, 2017

While mobile networks generate a wealth of data on the movement of devices geographically, they are ineffective at establishing consumer’s presence in particular venues. Wi-Fi, on the other hand, offers an altogether more detailed level of insight, provided you can understand it. Understanding Wi-Fi is what Devicescape does.

50/50 4G: Would you jump at the chance?

Posted on May 12, 2017

This month, UK consumer magazine Which? published its annual survey into the performance of Britain’s mobile networks. The report showed that — like bungee jumping — 4G service is marked by a series of ups and downs (which, like bungee jumping, probably makes a lot of people sick).

The Route To Effective Passenger Engagement On Public Transport

Posted on May 4, 2017

Engagement rates on transport were among the highest seen across the World Cancer Day campaign. Click through rates achieved on trains, buses, and coaches operated by some of the UK’s top transport brands were very strong, ranging from 7.5% to 13.8%. This is clearly great news for brands keen to engage consumers at the most effective times. It also creates a significant opportunity for transport-focused smartphone apps, particularly those owned by transport operators.