The True Scale Of The Wi-Fi Engagement Opportunity

Posted on June 15, 2017

The great majority of energy spent to date on harnessing Wi-Fi for engagement has been focused on improving the ability of a particular organization to engage its own customers, to its own ends, within its own venues. This entirely misses the great scale of the Wi-Fi engagement opportunity; namely the ability to leverage a common resource across a very large and diverse footprint to allow a multitude of consumer brands to engage millions of consumers.