Understanding the Movie Audience: Assembling the (Data) Team

Posted on October 10, 2017

Joining a panel discussion at this year’s IBC event to talk about the use of Devicescape Engage to deliver proximity marketing campaigns for movies showed me just how much an industry’s understanding of its customer can be improved by collaboration.

Permission Critical

Posted on October 3, 2017

At Devicescape we are committed to being compliant with GDPR ahead of its introduction. Just as important, we want to be absolutely clear about what our proximity marketing solution — Devicescape Engage — does and doesn’t do, and what we understand about consumers.