Is Thursday The New Black Friday?

Posted on November 29, 2017

Competition for Black Friday shoppers began on Thursday night this year, as U.S. retailers extended their trading hours to Thanksgiving itself. But did it pay off?

Proximity Case Study: 16% CTR Offers Food For Thought

Posted on November 9, 2017

Learn how the Devicescape Engage proximity marketing solution drove a 16% in-store CTR at a leading UK supermarket, and used the ‘Nearby’ campaign configuration to drive measurable traffic to stores.