Chief Executive Officer
Dave Fraser has been designing, building, marketing, and managing software for more than 30 years. He was instrumental in the development of the Curated Virtual Network — which sits at the heart of Devicescape’s multi-service Wi-Fi platform — and in its positioning for the delivery of enhanced connectivity, engagement and insight services to the telecom, mobile application, and retail verticals.
Prior to joining Devicescape, Dave worked for Wind River (acquired by Intel), holding a variety of executive positions including chief marketing officer, and senior VP product business. He previously held senior roles at Convergent Technologies and Hewlett-Packard.
Chief Technology Officer, Architecture
As CTO, John Gordon is responsible for making sure that the entire suite of Devicescape products fits together at a technical level, particularly the patented client-server hotspot login service, which he designed, and its associated device-based application. As the architect of that system, he spends much of his time online in cafes, restaurants, and shops testing new algorithms and Wi-Fi gadgets. He supports Devicescape sales and marketing with technical presentations, visits to customers, and appearances at technology events, as well as answering consumer questions and troubleshooting through the Devicescape forums.
John has over 20 years’ experience in embedding software in complex devices ranging from naval EW systems to consumer electronics. At Wind River he was a key member of the core VxWorks kernel team, responsible for adding a patented memory protection mechanism to the VxWorks RTOS without sacrificing performance or determinism. He began his career as a software development engineer at Racal Radar Defence Systems, where he worked on a number of electronic warfare systems for deployment with the Royal Navy, from initial design through acceptance, including factory and harbor tests and sea trials.
John is a chartered engineer and member of the Institution of Engineering and Technology. He holds a bachelor’s degree with honors in Computer Systems Engineering from the University of Kent.
Vice President, Engineering
Cedar Milazzo has over 20 years of executive and senior engineering management experience with cloud-based software organizations and in the telecommunications industry, at both established companies and innovative start-ups. At Devicescape, he leads engineering strategy, architecture, and technical development of the company’s Wi-Fi network platform and services that focus on creating an “always best connected” experience for mobile operators and their subscribers.
Prior to joining Devicescape, Cedar was vice president of engineering at NETGEAR, Inc., where he was responsible for development of cloud services supporting millions of end users, including the Home Ecosystem and Internet of Things. Previously, Cedar was vice president of engineering at 4Home Inc. (acquired by Motorola Mobility in late 2010), where he directed development of the 4Home Connected Home Architecture, Development, and Testing teams as well as set the overall technology strategy for the company.
At Covad Communications, Cedar developed the company’s Operation Support Services Enterprise Service Bus architecture. He was instrumental in building several Silicon Valley and Seattle-based startups, including Better Breathing, as cofounder (acquired by Clorox); Consilient; AccessLine; and Quintessent Communications. Cedar also defined and implemented enterprise technology products at Adobe Systems and Boeing.
Cedar began his career creating mapping products for the U.S. Geological Survey’s Planetary Data System, including online mapping services for Mars and the moon. He holds a bachelor of science degree in computer science and computer engineering from Northern Arizona University.
Vice President of Business Development & Sales Americas
Rafael Santini leads the Devicescape Americas sales team in bringing new services to market, building scalable processes that drive customer adoption. He has over 20 years of sales leadership, including serving as vice president of sales for several young and growing software and communications companies during the last decade.
Previously, Rafael led the sales effort at Virsto Software, which innovated an entirely new type of storage solution for the unique needs of virtual servers. Under his leadership at XenSource, an enterprise virtualization solution provider, the company established a network of 150 resellers that delivered over 400 customers in the first year of sales. He was instrumental in the company’s acquisition by Citrix Systems, a leader in mobile workstyle and cloud services. His Citrix team exploited a previously untapped route to market, launching new products with Dell, HP, and Hitachi Data Systems.
Before that, at Marimba, a producer of ESD software, Rafael was a founding member of the sales team that secured Marimba’s first customer and steadily grew revenues to $50+ million per year. His sales leadership and consistent revenue contributions were a key factor in Marimba’s IPO and acquisition by BMC Software. He was also a significant contributor to Compuware’s acquisition of EcoSystems and the purchase of Demax Software by OpenVision (now Symantec).
Vice President, Market Development
Owen Geddes is responsible for the Devicescape Engage proposition, turning Devicescape’s Curated Virtual Network into the world’s largest proximity engagement platform. He has over 25 years’ experience at the forefront of innovation in mobile internet and proximity marketing.
Owen has been instrumental in the development of the proximity marketing sector, working on projects with Google, Weve, Tesco, M&S, Lionsgate, and eOne. He has played a significant role in a number of pioneering developments, including the world’s first scaled deployment of Bluetooth beacons in retail, the creation of the first proximity advertising network, and the first campaigns to use Google’s Nearby Notifications. In 2015 he authored the global digital coupon standards for GSMA and GS1.
Before working in proximity marketing, Owen founded and operated Freerunner; at the time Europe’s largest independent Wi-Fi operator. He was also part of the teams that launched UK public Wi-Fi networks for The Cloud and BT.
He has also consulted for a variety of clients including Apple, Nokia, KPMG, and Verizon.