Mobile video: Disappointment or delight?

Posted on September 24, 2015

As video offerings become increasingly important to their proposition, mobile operators need to be sure they have the connectivity resources in place to enable their customers to access video content at all times, wherever they go. Their networks are going to need some complementary support.

First Words: The New Language of Wireless Marketing

Posted on April 16, 2015

Control language and you can maintain order. This observation was made by George Orwell in his cautionary novel 1984 — a year in which, as it happened in reality, the first sale of a handheld mobile phone to a US consumer was made. The corollary to this theory (and Big Brother’s great fear) is that, if you free language, you will create an environment in which change becomes inevitable. More than 30 years since that first Motorola DynaTAC was snapped up for almost $4,000 (closer to $10,000 in today’s money) Orwell’s insight is being neatly illustrated in the US mobile market. The language being used to speak to the end user is evolving thanks to a challenge being mounted against incumbent operators by a wave of newcomers keen to change the conversation. Historically, incumbent mobile operators have relied heavily on the network in their messaging, in particular like-for-like network comparisons. By keeping the discussion centred on their networks they ensured users could only decide on their service provider by comparing the things that the operators wanted them to compare. It made sense in a world where the service and the network were one and the same. It remains a favoured…

New Wireless Service Offers Could be Real Head-Turners

Posted on January 27, 2015

The Wall Street Journal published a story this week promising that the wireless industry business model is about to be turned on its head. The story built on the WSJ’s breaking coverage of an anticipated US MVNO launch by Google, which is expected to incorporate Wi-Fi into the connectivity mix, with the news that US cable TV and broadband provider Cablevision will shortly debut a Wi-Fi only smartphone service, Freewheel, priced at $9.95/month. Exciting, disruptive stuff. To date much of the disruption in the provision of wireless access has been driven by small companies; which is what you’d expect. And, again unsurprisingly, it’s easy enough for the big boys to dismiss these companies as trivial at worst, and plucky (if misguided) upstarts at best. You can’t say the same for the likes of Google and Cablevision. These are organizations with the kind of clout that can be neither dismissed nor ignored. Their brands, their customer relationships, their reach, their complementary service suites… Traditional operators should be worried. But, hang on a minute: What do these guys know about providing wireless service? Google and Cablevision haven’t spent years building expertise in wireless service provision, investing in spectrum, deploying, operating and optimizing complex…

Thanksgiving Statistics

Posted on November 26, 2008

It’s Thanksgiving week here in the US, and while I’m a Brit, I’m always happy to celebrate somebody’s holiday with them! So, for those who will be enjoying large meals and catching up with their family over the long weekend, I wish you all a happy Thanksgiving. And for everybody in our global community, whether you’re on holiday or at work, I thought I’d throw out some statistics about Wi-Fi usage, internet usage and Devicescape usage that I thought were interesting. Mobile Internet I was presenting at a JETRO Houston event last week where one of the many interesting things I learned from my co-presenters was that in the late teen to early twenties age range, more people access the internet through a mobile device than with a computer or laptop. And the next couple of segments in that chart weren’t far behind either. Japan has a great mobile data infrastructure to support this of course, and a lot of public access Wi-Fi networks, all of which help to make mobile access simple. The real surprise for me though was the low number of smartphone users (around 2% of mobile subscribers). I’m sure with the popularity of devices like Apple’s…

Road Warrior Pain and Devicescape One

Posted on June 19, 2008

One of the things that always frustrates me when I travel is the high cost of Internet access, especially at hotels. Oddly enough, it seems to be the premium hotels that charge extra for access, while the lower end chains give it away for free. I checked into a hotel near Heathrow Airport in London a few weeks ago and noticed that they had an “Executive Upgrade” which included Wi-Fi access and breakfast for $20. When I asked about the costs for Wi-Fi alone they told me it was $30. I guess the thinking there was that executives would be so dumb they’d need big help figuring out which one to choose! Anyway, I went with the upgrade, but amazingly they warned me that I likely wouldn’t be able to actually access Wi-Fi from my room but I could certainly use it in the lobby. Now that’s great service. At least breakfast was ok. It’s long been a bone of contention for many road warriors to pay high access fees when traveling. The all you can eat cellular data and Wi-Fi plans we have enjoyed at home suddenly rack up enormous roaming fees, and we encounter high price “session islands”…

Linux World 2007 Hot Spot

Posted on August 7, 2007

Devicescape users who are attending the Linux World 2007 show in San Francisco can add the show’s free hotspot network to their ‘My WiFi’ list to have their devices connect automatically. No need to see that captive portal just to sync your email, or to make that VoIP call home. I’ve tested it on my laptop (running Linux of course since this is Linux World), and my Nokia N95 mobile. Check out my history below, and please leave a comment if you use the service while you’re at the show.