Consumers Demand Wi-Fi As U.S. Mobile Market Reaches Churning Point

Posted on July 14, 2016

Mobile carriers are fighting to retain customers who clearly want Wi-Fi as part of their mobile service. That fight is playing out against a backdrop of intensifying competition, thanks in part to the world’s most valuable company, which is offering Wi-Fi as part of its mobile service. To top it off, LTE networks are hitting worrying levels of congestion and the mobile industry’s official response — 5G — is years away.

Free Wi-Fi: Make Sure Your Brand is the Superhero

Posted on June 17, 2016

Too many brick-and-mortar brands are missing the opportunity to take credit for providing free, in-store Wi-Fi. These brands shouldn’t be like Clark Kent, clumsily deflecting attention, they should be like Tony Stark — grabbing it wherever they can.

Shared Wi-Fi: The Gift That Keeps On Giving

Posted on May 10, 2016

We recently measured the quality and usage of the Wi-Fi shared by leading U.S. retail and service brands, from a sample base of 350,000 Popwifi-enabled smartphones. We discovered that — in the month of November 2015 alone — the top 40 brands by number of unique devices connected delivered a cumulative total of 68 years of Wi-Fi connectivity to our sample base.

Cellular, WiFi & the ‘CEO Pitch’

Posted on April 18, 2016

Cellular and WiFi have been side by side in the smartphone for years, vastly improving device utility and user experience. But the service that lags the device, with many operators apparently unwilling or unable to provide managed connectivity tailored to the capabilities of the smartphone, or to the patterns of user behavior those capabilities have spawned. This is beginning to change, and change fast. But the change is not coming from mobile incumbents, despite their historical role as guardians of the mobile experience. Instead it is being driven by a range of non-cellular challengers, including established fixed and cable service providers with quad-play offers and newcomers to the sector with ideas and resources on an altogether grander scale, such as Google.

Wi-Fi: Highlights and Christmas Lights

Posted on December 23, 2015

Public engagement with all things Wi-Fi might have been impossible to predict in the beginning, but when you consider how many of the presents currently nestling under trees will be connecting to Wi-Fi on Christmas Day it is no longer surprising. So what could all this mean for the companies involved in the provision of Wi-Fi. As the year draws to a close, here are a few thoughts on what to look out for in 2016:

Inside Job

Posted on July 22, 2015

Three UK’s Director of Network and Strategy wants business and venue owners to help plug holes in indoor connectivity. But availability of Wi-Fi is not the problem for mobile operators; what they need is a means of interacting with a hugely fragmented resource and the ability to manage the user’s experience as they do on the mobile network.