Telecompaper
Date: February 21, 2013
Devicescape has announced PopWiFi, a proximity marketing service for venue owners offering amenity Wi-Fi. PopWiFi gives venue owners the ability to interact directly with their customers in-store and on-device. The service is available to venues that are part of Devicescape’s Curated Virtual Network (CVN), a global network of businesses and public locations that provide amenity Wi-Fi to their customers and guests. Venue owners can register for PopWiFi via a web portal and choose from a number of customisable messages they would like to send to in-store Wi-Fi users, such as a private survey or a request to connect to the store’s social networks while using its free Wi-Fi. Venue owners also have access to a dashboard where they can view analytics of their in-store Wi-Fi usage and performance relative to the industry, and can review private and/or anonymous feedback. Devicescape will be showcasing PopWiFi at Mobile World Congress 2013.
View the original article here: http://www.telecompaper.com/news/devicescape-introduces-popwifi-proximity-marketing-service–926449