Date: May 16, 2013
“Despite the benefits of home Wi-Fi, nearly 30 percent of smartphone subscribers fail to take advantage of it,” said Dave Fraser, CEO of Devicescape. “It is usually because of either the initial complexity in getting connected or users have failed to turn their Wi-Fi radio back on.”
The software has the ability to switch the Wi-Fi radio on and off based on parameters set by the mobile operator around network conditions and usage behavior to ensure the best Quality of Experience (QoE) and conserve battery life. In particular, the radio is intelligently enabled where home Wi-Fi has been detected and used in the past.
Personal Curator can reach smartphone users that have either never connected to the home Wi-Fi network or have inadvertently opted out by turning off their Wi-Fi radio.
Viewing the potential impact to the mobile network, Devicescape claims that operators could expect to see network data traffic reduced by 50 percent for this target market.
Personal Curator will be available in the coming months and in commercial operation later this year.
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