Fast Facts

Company Name

Devicescape, Inc.

Company Overview

Devicescape redefines the "always best connected" mobile experience, going beyond Wi-Fi offload to uniquely combine intelligent network selection with the world's largest Curated Virtual Network (CVN) of high-quality Wi-Fi hotspots. For mobile operators, this carrier-grade service delivers an overnight, cost-effective step change in network capacity-reach that doubles customer lifetime value (CLV) through elevated customer satisfaction, powerful new data management solutions, and Wi-Fi service generation. For end users the Devicescape solution means a curated mobile experience that features simpler access, faster speeds, and more data consumed at less cost. Devicescape's Curator Service not only curates each subscriber connection in real time, but also leverages Devicescape's patented machine learning algorithms, which constantly identify and qualify Wi-Fi connections for the best fit in meeting operator-set policies and user preferences.

Web Site Address

www.devicescape.com

Business Founded

2005

Investors

The company is privately held and backed by leading venture capital companies including Kleiner Perkins Caufield & Byers, August Capital, Jafco Ventures, and Enterprise Partners.

Executive Team

Management Team

David Fraser, Chief Executive Officer 
Jeff Baeth, Chief Financial Officer 
Simon Wynn, Vice President, Engineering 
David Nowicki, Chief Marketing Officer 
Rafael Santini, Vice President, Sales, Americas
John Gordon, Chief Technology Officer

Board of Directors

David Fraser, Chief Executive Officer
Rich Wyckoff, Executive Chairman
Joe Horowitz, Jafco Ventures, Managing General Partner
John Johnston, August Capital, Partner
Doug Mackenzie, Kleiner Perkins Caufield & Byers, General Partner
Arun Sarin, Chief Executive – Retired, Vodafone Group PLC

Products/Services

Curator Service

Devicescape's curation service consists of three elements: the Curator Service Platform (CSP), the Curator Client for automatic intelligent network selection and the world's largest Curated Virtual Network (CVN) of Wi-Fi hotspots. The combination of these three elements makes it possible to both elevate the customer experience and achieve industry-leading incremental Wi-Fi offload rates, typically ranging from 15% to 50%. The service addresses a growing trend of delivering an "always best connected" experience over heterogeneous networks, including macro-cellular and small cells with Wi-Fi. The curation process carefully and dynamically selects the best network based on operator-set polices and end-user preferences.

Curator Service Platform (CSP)

• Is a policy-driven, cloud-based curation service that works closely with the Curator Client to provide intelligent network selection, controlling subscribers' connections based on operator requirements for data traffic management.
• Creates and manages a customized CVN for each mobile operator, based on selection of Devicescape’s CVN and existing operator Wi-Fi assets.
• Relies on device-to-cloud, patented machine learning algorithms that constantly identify and qualify amenity-based Wi-Fi hotspots, including real-time quality of experience (QoE) measurement.
• Provides Wi-Fi usage analytics—even when the subscriber is off the mobile network—to complement existing mobile network analytics.
• Provides extensible APIs and interfaces with operator billing mechanisms.

Curator Client

• Is an advanced intelligent network selection application for smartphones, tablets, and laptops .
• Connects devices automatically, based on operator parameters and, as desired, user preferences.
• Measures real-time QoE and performs congestion detection at the device level and from the perspective of the end user, leading to more accurate network selection than network-only selection techniques.
• Works automatically as a system service application and requires no user interaction.
• Provides a UI option for the operator to rebrand and reinforce the benefit of the service to the end user.

Curated Virtual Network (CVN) (See how)

• Is dynamically curated from hundreds of millions of hotspots worldwide using the CSP working with the Curator Client.
• Is a massive network of amenity (free, public, and intentionally shared) network connections, growing larger by the minute and taking advantage of crowd-sourcing techniques.
• Can be customized for each wireless operator, based on speed, bandwidth, roaming, and user experience requirements.
• Is a unique asset that enables industry-leading intelligent network selection and offload, positioning Devicescape clearly ahead of alternative, client-only techniques that don't utilize a CVN.

Notable Devicescape Customers

• Microsoft
• Intel
• MetroPCS
• Bouygues Telecom (France)
• U.S. Cellular
• Cincinnati Bell
• Republic Wireless
• Flash Wireless
• Public Mobile (Canada)

Key Press Contact Information

Americas

Caitlin Mattias
Engage PR
+1 510-748-8200 x203
This email address is being protected from spambots. You need JavaScript enabled to view it.

Europe

Ash Plaskett
Babel PR for Devicescape
+44 (0)20 7434 5554
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