Press Releases

DEVICESCAPE APPOINTS ANDREA BUSH AS VICE PRESIDENT OF WORLDWIDE SALES

Seasoned Sales Executive Brings 20 Years of Strategy and Focused Results to Devicescape

SAN BRUNO , Calif. - July 11, 2006 - Devicescape Software, a leader in wireless software for service-enabled devices, today announced the appointment of Andrea Bush as vice president of worldwide sales. Bush brings more than 20 years of domestic and international experience in high-technology sales from Hewlett-Packard, Ovo Technology Partners, Synopsys and Numerical Technologies to Devicescape. In her new position, Bush will oversee all the sales operations at Devicescape as it continues to create new business opportunities in Asia, EMEA and North America.

"Andrea’s record of driving sales and building key customer and partner relationships will be instrumental as we continue to expand our sales programs within the U.S. and around the world," said Dave Fraser, CEO of Devicescape. "Andrea’s extensive experience, strategic thinking and consistent drive will compliment our current leadership team. We look forward to her further developing our sales strategy, closing deals and increasing our growing presence in the wireless software market."

Most recently, Bush served as the managing director of Ovo Technology Partners where she consulted on sales strategy for her clients, like Sabio Labs and AtopTech. Prior to her last position, she was the vice president of worldwide sales at CiraNova where she expanded the company presence internationally. She has also held management positions at Numerical Technologies, Avant! and Synopsys where she expanded sales teams, established and managed strategic relationships and significantly increased revenue. Bush began her career in sales at Hewlett Packard.

"Between the rise of multimedia content, increased accessibility to hotspots and consumer demand for anytime, anywhere wireless connectivity, Devicescape is strategically positioned to capitalize on a ripe market," said Andrea Bush, vice president of worldwide sales. "I am happy to join this already seasoned team, look forward to expanding the company’s reach in the global markets and I am eager to deliver the technology our customers need to drive the creation of service enabled devices for an expanding wireless world."

About Devicescape
Devicescape is a leading provider of wireless software for service-enabled devices. The company’s platforms enable digital multimedia devices to interact with web-based services and other devices through a secure, reliable and easy to use wireless connection. Consumer, mobile and office electronics manufacturers rely on Devicescape to service-enable their products and enjoy improved innovation, time to market, service provider interoperability and end-customer acceptance. Service providers leverage Devicescape to deliver new revenue generating applications and services that work with the service-enabled devices used by their subscribers. Devicescape helps people access entertainment and information on any device, anywhere, anytime.

Headquartered in San Bruno, Calif., the company is privately held and venture-backed by Kleiner Perkins Caufield & Byers, Enterprise Partners Venture Capital, JAFCO Ventures, August Capital and Applied Materials Ventures. To learn more, please visit www.devicescape.com.

Devicescape Contacts:

Schwartz Communications, Inc.
Alissa Vasilevskis
+1.415.512.0770
devicescape@west.schwartz-pr.com

Devicescape Software, Inc.
Beth Rogozinski
+1.650.829.2648
beth@devicescape.com