VP Market Development Owen Geddes invited to join panel session at leading media and entertainment event in Amsterdam
San Francisco, CA., and London, UK, September 14th, 2017 — Devicescape today announced that VP Market Development Owen Geddes will participate in a panel discussion at IBC 2017, the world’s leading media and entertainment technology show.
The session, “International Business Insights — Who is Your Cinema Audience in 2017?”, takes place on September 18th at 11:15, and forms part of the Big Screen content programme at this year’s event.
Chaired by Patrick von Sychowski, Editor of Celluloid Junkie, the session will explore innovation in audience insight and awareness.
Geddes will share learning from the deployment of the Devicescape Engage proximity marketing solution within the cinema sector, where it has been used to promote film releases and develop a unique, actionable, and in-depth understanding of the cinema-goer experience.
In June this year Devicescape announced a strategic partnership with the UK arm of Universal Pictures, focused on innovation in proximity engagement and data analysis.
The partnership followed a series of successful proximity campaigns for Universal Pictures releases in the UK, including Illumination’s Sing and Despicable Me 3, and Fast and Furious 8.
Devicesacpe Engage brings unrivalled scale to proximity marketing. It uses Devicescape’s Curated Virtual Network of share dWi-Fi to establish consumers’ presence at numerous retail, hospitality, leisure, and transport destinations, and trigger the delivery of location-aware, targeted engagement messages to consumers smartphones.
CTR across commercial Engage campaigns in 2017 averages 13%.
Devicescape enables brands and service providers to deliver targeted proximity engagement messages — and automatically connect consumers to quality Wi-Fi — at numerous popular consumer destinations. At the heart of the Devicescape solution is the Curated Virtual Network of more than 300 million Wi-Fi access points worldwide. One network, millions of locations, limitless opportunities to connect and engage.