Last Updated: 06/02/18
How do we collect and use information?
Our primary goals in collecting information are to provide and improve the Devicescape Services, to administer your use of the Devicescape Services and to enable you to enjoy and easily navigate the Devicescape Services.
Information collected during Device Registration
When you become a Devicescape Client Subscriber to our Connect service by accepting our Terms of Service, the Service will register your mobile device by collecting and storing on Devicescape’s server the device model number, hardware identifier (IMEI or MEID), Wi-Fi MAC address, SIM and network MCC/MNC, and other hardware-specific data. Rarely, and only when required by an operator partner to provide service, we will collect and store the mobile device’s phone number (MDN), which constitutes Personally Identifiable Information.
When you become a subscriber to our Engage service by accepting our Terms of Service we may collect the Google Advertising ID for Android users and the Apple IDFA for iOS users. No PII is collected.
In addition, both Services will assign a unique universal identification number to your mobile device (a “UUID”) and store the UUID on your device. We use the UUID solely to associate the device and its interactions with the Devicescape Services and the UUID is necessary for the Devicescape Services to function. The UUID is not linked to any PII, except for the circumstance described above where the MDN has also been collected.
Information Collected Using Cookies
Information Related to Use of the Devicescape Solutions
Our servers automatically record certain information about how a person uses the Devicescape Services (we refer to this information as “Log Data”). Log Data may include without limitation information such as a User’s Internet Protocol (IP) address, browser type and operating system, the web page that a User was visiting before accessing the Devicescape Services, the pages or features of the Devicescape Services to which a User browsed and the time spent on those pages or features, search terms, and the links on the Devicescape Services that a User clicked on. We use this information to administer the Devicescape Services and we analyze (and may engage third parties to analyze) this information to improve and enhance the Devicescape Services by expanding their features and functionality and tailoring them to our Users’ needs and preferences. We may use the IP Address to generate aggregate, non-identifying information about how the Devicescape Services are used. We may also use the IP Address to generate and store information about a User’s location, e.g., by converting the User’s IP address into a rough geo-location.
Information related to Wi-Fi Hotspots
We also collect information related to any Wi-Fi hotspots to which you connect through the Devicescape Services or that are in the vicinity thereof and are in the Wi-Fi radio scan list. Hotspot-related information includes the BSSID/SSID, location and identification of any such hotspot, the security, and connection methods used by such hotspot, the status and duration of your connection to such hotspot, information related to the quality of the internet connection through such hotspot, and the aggregate amount of data that you sent and received on and through any cellular networks and any such hotspot.
We may have access to location information if you have enabled your device’s location services or GPS. We may use location information for the operation and maintenance of the Services and to improve and personalize the Devicescape Services for you.
Information Relating To Advertising Preferences
You may opt to share certain information such as age group or gender with us through the use of the Engage Service to enable us to improve the relevancy of our advertising messages. Providing this information is not mandatory and opting not to provide it will not affect your use of the Services.
What Information Do We Share With Third Parties?
We will not share any PII that we have collected from you except as described below:
Information Shared with Cellular Providers
For users who are Devicescape Connect Subscribers, where the Connect service is provided via your cellular service provider, we will provide your cellular services provider with the MDN of your device to enable verification of your status. We will provide your cellular services provider with information regarding the aggregate amount of data that you sent and received on and through any cellular networks and any Wi-Fi hotspot networks to which you connect through the Services. We may also provide the carrier or operator from or through which you obtained access to the Services with call data records that provide details regarding each of the individual Wi-Fi-hotspot network connections that you made.
Information Shared with Our Services Providers
We may engage third-party service providers to work with us to administer and provide the Devicescape Services. These third-party services providers have access to your PII only for the purpose of performing services on our behalf and are expressly obligated not to disclose or use your PII for any other purpose.
Information Shared with Third Parties
We may share aggregated information and non-identifying information with third parties for industry analysis, demographic profiling and other similar purposes.
Information Disclosed in Connection with Business Transactions
Information that we collect from our users, including PII, is considered to be a business asset. As a result, if we go out of business or enter bankruptcy or if we are acquired as a result of a transaction such as a merger, acquisition or asset sale, your PII may be disclosed or transferred to the third-party acquirer in connection with the transaction.
Information Disclosed for Our Protection and the Protection of Others
It is our policy to protect you from having your privacy violated through abuse of the legal systems, whether by individuals, entities, or government, and to contest claims that we believe to be invalid under applicable law. However, it is also our policy to cooperate with government and law enforcement officials and private parties. Accordingly, we reserve the right to disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary: (i) to satisfy or comply with any applicable law, regulation or legal process or to respond to lawful requests, including subpoenas, warrants or court orders; (ii) to protect our property, rights and safety and the rights, property and safety of third parties or the public in general; and (iii) to prevent or stop activity we consider to be illegal or unethical.
Information We Disclose With Your Consent or at Your Request
We will share your PII with third-party sites or platforms, such as social networking sites, only if you have expressly requested that we do so.
Information We Disclose Relating To Google Advertising ID and Apple IDFA
We may share your Google Advertising ID or Apple IDFA with our advertising partners for their own purposes.
The Security of Your Information
We take reasonable measures to protect the information that we collect from or about you (including your PII) from unauthorized access, use or disclosure. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.
Links to Other Sites
Our Policy Toward Children
The Devicescape Services are not directed to children under 13 and we do not knowingly collect PII from children under 13. If we learn that we have collected PII of a child under 13, we will take steps to delete such information from our files as soon as possible.