PopWiFi is a proximity marketing service for venue owners who offer free Wi-Fi to their customers.
With the PopWiFi service, now small- and medium-sized business owners can provide their customers with an enhanced Wi-Fi experience:
- Seamless connectivity. When venue owners sign up with PopWiFi, they enable their customers to connect automatically to the venue’s free Wi-Fi network. It is a better experience for their customers and requires less support from their staff.
- A rich menu of standard proximity marketing messages and capability to create a custom one. With PopWiFi, venue owners can choose from existing preset messages—such as gathering in-store feedback, doing an in-store survey, or getting more “Likes” on Facebook. Venue owners can also create an entirely custom message; for example, to promote a new product or event. Customers enjoy the various promotions and appreciate the chance to give feedback directly to the business owner.
- A constant window on results via an easy-to-understand analytics dashboard. Venue owners can monitor results at any time by using the PopWiFi dashboard. The dashboard displays the “business scorecard” for the day, the week, or the month. The business scorecard includes survey results and feedback messages. The dashboard also displays how many notifications were sent to customers and how many were read, making it easy for the venue owner to refine messaging to what resonates best with customers. The dashboard also gives venue owners an overall Wi-Fi quality of experience (QoE) metric that can be used to compare any business against other businesses in the same area. With the PopWiFi QoE, venue owners can ensure that they provide the best Wi-Fi experience to their customers.
