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Dave Fraser brings 30 years of experience in designing, building, marketing, and managing software to his role as CEO of Devicescape. Dave is passionate about products that have a direct, positive impact on everyday life and in particular the role of intelligent, connected devices. At Devicescape, Dave helped initiate the concept of the Curated Virtual Network that lies at the heart of the company’s service platform and enables integration of devices with exciting cloud-based applications and services.
Prior to joining Devicescape, Dave worked for Wind River (acquired by Intel), which grew to become the predominant software platform inside many of the devices powering—and accessing—the Internet. Over a 13-year period he held a variety of executive positions including chief marketing officer, senior VP product business, general manager of networking and consumer, and VP of engineering. Earlier in his career he managed product line marketing at Convergent Technologies (acquired by Unisys) and developed consumer applications at Hewlett-Packard.
Dave holds a bachelor’s degree (honors) in computer science from the University of Glasgow, Scotland.
As CFO, Jeff Baeth manages all finance, legal, human resources, and administration for Devicescape. He has more than 25 years of experience specializing in finance and accounting for high-tech companies.
Previously, Jeff was chief financial officer of JAJAH Inc. (acquired by Telefónica S.A.), overseeing finance and administration, investor relations, legal, and human resources. Prior to JAJAH, he was senior vice president at VeriSign Inc., where as a member of the Office of Chief Financial Officer (OCFO) he managed VeriSign’s global financial and performance management operations. Jeff played a critical role in the growth of VeriSign from a small venture-backed start-up to a global corporation, helping to set financial and business strategy and to lead financing rounds, two successful IPOs, and a $500m bond raise. He was also part of the VeriSign M&A team that conducted the acquisition of Jamster, Network Solutions, and m-Cube, among others. Prior to joining VeriSign, Jeff worked for Adobe Systems Inc. and KLA-Tencor in both finance and accounting capacities. Before that, he was a senior auditor at KPMG, where he assisted in business planning and consulting, ran client audits and financial reporting services, and provided litigation support.
Jeff holds a bachelors of arts degree in business with a concentration in accounting and finance from Pacific University.
Cedar Milazzo has over 17 years of executive and senior engineering management experience with cloud-based software organizations and in the telecommunications industry, at both established companies and innovative start-ups. At Devicescape, he leads engineering strategy, architecture, and technical development of the company’s Wi-Fi network platform and services that focus on creating an “always best connected” experience for mobile operators and their subscribers.
Prior to joining Devicescape, Cedar was vice president of engineering at NETGEAR, Inc., where he was responsible for development of cloud services supporting millions of end users, including the Home Ecosystem and Internet of Things. Previously, Cedar was vice president of engineering at 4Home Inc. (acquired by Motorola Mobility in late 2010), where he directed development of the 4Home Connected Home Architecture, Development, and Testing teams as well as set the overall technology strategy for the company.
At Covad Communications, Cedar developed the company’s Operation Support Services Enterprise Service Bus architecture. He was instrumental in building several Silicon Valley and Seattle-based startups, including Better Breathing, as cofounder (acquired by Clorox); Consilient; AccessLine; and Quintessent Communications. Cedar also defined and implemented enterprise technology products at Adobe Systems and Boeing.
Cedar began his career creating mapping products for the U.S. Geological Survey’s Planetary Data System, including online mapping services for Mars and the moon. He holds a bachelor of science degree in computer science and computer engineering from Northern Arizona University.
David Nowicki is responsible for full-spectrum marketing at Devicescape, from product to brand management. He has more than 20 years of international experience providing marketing and product management leadership for mobile technology companies from early start-ups to Fortune 500 innovators.
David developed a passion for gadgets and mobile data efficiency technologies while living in Tokyo during the late ’90s, working at intelligent antenna software pioneer ArrayComm on the world’s first successful deployment of fractional frequency reuse technology inside a microcellular network. He joined Devicescape from Bell Labs Ventures, where he was the general manager/CEO of a mobile video delivery venture commercializing emerging technologies. Previously, David was the VP of product management and marketing at Airvana, delivering a full range of successful macro-cellular and small cell products sold through Nortel/Ericsson/NSN. Prior to that, he was VP of product management and marketing at Bytemobile (now a division of Citrix), a provider of data and user experience optimization. He helped grow the company from its first customer to a leading market share position with over 70 operators customers around the world.
David received master’s degrees in electrical engineering and business administration from Cornell University as well as a bachelor’s in applied physics from the University of California at Davis.
Tim Owen is responsible for leading and growing the sales team that is forging relationships with EMEA carriers and selling through Devicescape’s Wi-Fi services. He has 24 years of experience in driving the performance of global companies in new and established B2B and B2C markets. Tim brings a strong commercial vision and a passion for innovation, global market expansion, and go-to-market product launches.
Previously, Tim served as UK director for Telmap Ltd., driving the commercial and sales strategy to achieve revenue and customer acquisition targets and ensure efficient operational management of cloud-based content activities serving end users and operators. As executive head of sales for Trafficmaster Plc, he led the market growth and management of the Traffic Information and Mobile Content Applications business units, winning high-profile accounts and maintaining a market-leading position for the company. Before that, his five years as a business development director included stints at Yeoman Navigation Plc and at Offshore Telecom Plc. As watch leader for Ariel in the Clipper Round the World Yacht Race, Tim played a key role in the crew’s world-record-setting victory. He studied at Epsom College, Surrey.
Rafael Santini leads the Devicescape Americas sales team in bringing new services to market, building scalable processes that drive customer adoption. He has over 20 years of sales leadership, including serving as vice president of sales for several young and growing software and communications companies during the last decade.
Previously, Rafael led the sales effort at Virsto Software, which innovated an entirely new type of storage solution for the unique needs of virtual servers. Under his leadership at XenSource, an enterprise virtualization solution provider, the company established a network of 150 resellers that delivered over 400 customers in the first year of sales. He was instrumental in the company’s acquisition by Citrix Systems, a leader in mobile workstyle and cloud services. His Citrix team exploited a previously untapped route to market, launching new products with Dell, HP, and Hitachi Data Systems.
Before that, at Marimba, a producer of ESD software, Rafael was a founding member of the sales team that secured Marimba’s first customer and steadily grew revenues to $50+ million per year. His sales leadership and consistent revenue contributions were a key factor in Marimba’s IPO and acquisition by BMC Software. He was also a significant contributor to Compuware’s acquisition of EcoSystems and the purchase of Demax Software by OpenVision (now Symantec).
As CTO, John Gordon is responsible for making sure that the entire suite of Devicescape products fits together at a technical level, particularly the patented client-server hotspot login service, which he designed, and its associated device-based application. As the architect of that system, he spends much of his time online in cafes, restaurants, and shops testing new algorithms and Wi-Fi gadgets. He supports Devicescape sales and marketing with technical presentations, visits to customers, and appearances at technology events, as well as answering consumer questions and troubleshooting through the Devicescape forums.
John has over 20 years’ experience in embedding software in complex devices ranging from naval EW systems to consumer electronics. At Wind River he was a key member of the core VxWorks kernel team, responsible for adding a patented memory protection mechanism to the VxWorks RTOS without sacrificing performance or determinism. He began his career as a software development engineer at Racal Radar Defence Systems, where he worked on a number of electronic warfare systems for deployment with the Royal Navy, from initial design through acceptance, including factory and harbor tests and sea trials.
John is a chartered engineer and member of the Institution of Engineering and Technology. He holds a bachelor’s degree with honors in Computer Systems Engineering from the University of Kent.