In The News

BBC News

How giant digital adverts could soon be in our cities

BBC News
March 24th, 2017

"Proximity marketing" as it's called, has so far failed to take off, mainly due to the high costs of installing and maintaining Bluetooth beacons used to locate shoppers precisely. But Devicescape eschews Bluetooth and instead tracks smartphone users via the use of wi-fi hotspots. Once aware of a person's location, the system triggers the delivery of a targeted ad to that smartphone containing a link to a piece of online branded content.

telecoms.com

Devicescape tries to make public wifi more operator-friendly

Telecoms.com
March 23rd, 2017

While anything that takes users off their mobile broadband network could be considered a threat, as mobile data allowances become more generous – trending towards unlimited – the opportunity to offload some of that traffic has distinct benefits. Devicescape Engage seems designed to help MNOs achieve the best of both words by given them the opportunity to bring in some cash even when users have moved over to wifi.

telecompaper

Devicescape launches new proximity marketing service

Telecom Paper
March 23rd, 2017

Devicescape has introduced a proximity marketing service that will give mobile operators access to its Curated Virtual Network (CVN) of shared Wi-Fi to drive direct, incremental revenues.

Net Imperative

Cancer Research UK uses proximity marketing to drive donations on World Cancer Day

Net Imperative
February 10th, 2017

Devicescape Engage uses existing Wi-Fi installations to trigger a beacon-like proximity engagement experience at huge scale. Messages are served as lock screen notifications, with calls to action directing consumers to branded online experiences.

Silicon.co.uk

Cancer Research UK Uses Wi-Fi Beacons To Promote World Cancer Day 2017

Silicon.co.uk
February 9th, 2017

Cancer Research UK used the beacon-like technology to push notifications to people smartphones in areas covered by the Devicescape Engage’s Wi-Fi network to promote awareness of the day and the charity. It also helped promote the ability to make donations to the charity through smartphones, rather than looking for spare change to donate, something that’s arguably getting rarer given the rise of contactless payments for easy and rapid small payments.

Charity Digital News

Cancer Research UK harnesses power of proximity to drive donations on World Cancer Day

Charity Digital News
February 10th, 2017

Sam McAllister, brand activation lead at Cancer Research UK, said: “World Cancer Day is about uniting every person in the nation to beat cancer sooner. We’re always trying to test new and innovative ways of engaging with our supporters and the Devicescape Engage Wi-Fi Beacon network was a great example of this. By working with Devicescape we were able to reach thousands of people in relevant locations and saw a significant web traffic increase.”

IoT Now

Wi-Fi beacon network makes direct engagement with consumers an instant reality at millions of high footfall locations

IoT Now
February 10th, 2017

The solution is said to be effective in its ability to achieve high engagement returns from a low volume of messages. Notifications are only delivered to consumers in the precise locations where engagement is required, relieving both brands and consumers of the frustration caused by poorly targeted, irrelevant mobile advertising. Strict per-user volume caps further protect the user experience.

Computer Weekly

Cancer Research UK drives donations with proximity Wi-Fi network

Computer Weekly
February 9th, 2017

Cancer Research UK increased its donations and drove a 9% click-through rate on World Cancer Day 2017 using Engage wireless beacon network and proximity marketing technology from Devicescape.

Mobile Marketing Magazine

Devicescape Introduces Wi-fi Augmenting Proximity Marketing Solution

Mobile Marketing Magazine
February 9th, 2017

Devicescape Engage augments pre-deployed wi-fi access points with beacon-like functionality to bring ‘immediate scale to proximity marketing’ – requiring no new hardware or infrastructure. Devicescape ensures that notifications are only delivered to consumers in locations requiring engagement.

Light Reading

Devicescape Teams With Norwood on ‘World Wi-Fi’ App

Light Reading
July 11th, 2016

“As a company we believe the connectivity provided to end users, and the way it’s provided, are ripe for improvement. So we’re delighted to partner with Norwood on such a disruptive proposition, and excited about the growth it will bring to our network,” said Dave Fraser, CEO, Devicescape. “Much of the initiative in this increasingly competitive arena is being taken by non-traditional service providers, heaping pressure on incumbent operators to respond.”

IT Wire

Norwood secures world Wi-Fi hotspots deal with Devicescape

IT Wire
July 4th, 2016

Australian telecommunications services provider Norwood Systems has sealed an agreement with US-based Devicescape which will allow users of its services to view available Wi-Fi hotspots through an augmented reality interface and make Wi-Fi connected calls using Devicescape’s Wi-Fi hotspots. Devicescape has 20 million Wi-Fi hotspots around the world, with Norwood’s World Wi-Fi, an aggregator of Wi-Fi, allowing users to locate the hotspots through an app.

The West Australian

Norwood in world wi-fi hotspot deal

The West Australian
July 1st, 2016

A deal with a US company to help locate wi-fi hotspots has helped Perth technology company Norwood halt its share price slide, with the company predicting it will help it grow its phone platforms. Norwood shares jumped 0.3¢, or 10 per cent, to 3.3¢ — stopping a eight-month slide after the company hit as high as 13¢ in November — after it announced the deal with Devicescape.

TechWeek Europe

Tata Wi-Fi+ Lets Mobile Operators Offload Onto 21m Hotspots

TechWeek Europe
June 29th, 2016

Wi-Fi+ is powered by iPass’s network of hotspots. iPass does not own any hotspots itself and instead agrees partnerships with various providers to offer businesses a single log-in and billing service that promises to make it easier and cheaper to use wireless Internet services around the world. Last year it integrated Devicescape’s 20 million curated access points into its network, bringing its total footprint to more than 50 million, or two thirds of the world’s public hotspots.

Computer Weekly

Total smartphone service: put public Wi-Fi in the mix

Computer Weekly
June 17th, 2016

Consumers are reliant on both Wi-Fi and cellular, rendering the “competing networks” mentality outdated. In the smartphone era the ability to connect to the mobile network is simply one of a number of important underlying enablers required of the device and — judged in terms of time spent connected — it may not even be first among equals. What end users need is a service tailored to their movements and habits, and that has to be based upon a blend of cellular and Wi-Fi.

Light Reading

Cellular, WiFi & the ‘CEO Pitch’

Light Reading
April 12th, 2016

Cellular and WiFi have been side by side in the smartphone for years, vastly improving device utility and user experience. Today it is the service that lags the device, with many operators apparently unwilling or unable to provide managed connectivity tailored to the capabilities of the smartphone, or to the patterns of user behavior those capabilities have spawned.

Comms MEA

Bezeq deploys Devicescape to enhance connectivity

Comms MEA
April 10th, 2016

Bezeq, Israel’s telecommunications provider is encouraging customers to ‘take their home wherever they go,’ by providing them with high quality, cost-efficient access to their favorite content and services throughout Israel, and while travelling internationally. The campaign relies on a Devicescape-powered connectivity proposition which integrates public and private Wi-Fi into a single service, positioned by Bezeq as a key strategic differentiator.

TelecomTV

Bezeq lines up Devicescape as part of a concerted WiFi push

Telecom TV
April 7th, 2016

The Bezek deal is the latest in a long line: late last year Devicescape built on its steady announcement flow by hooking up with BandwidthX a ‘Wi-Fi capacity marketplace provider’ - which said its members were looking to buy into Devicescape’s ‘curated virtual network’ access on a dynamic pricing basis so they could boost available WiFi capacity as and when they needed it. Just previous to that it announced a deal with WiFi hotspot aggregator, iPass and then earlier this year it announced that it had done a deal with cable giant Liberty Global, which had signed up to “deploy the Devicescape solution across its European mobile footprint,” joining its subsidiary UK cable outfit, Virgin Media, which took the service on in 2014.

TeleGeography

Bezeq utilising Devicescape solution to support strategic connectivity initiative

TeleGeography
April 7th, 2016

US-based Devicescape has announced that its solution will be used to underpin a ‘major, connectivity-focused customer experience initiative’ being launched this month by Israeli fixed line incumbent Bezeq. The telco plans to encourage its subscribers to ‘take their home wherever they go’ as part of a marketing plan, with the campaign to rely on a Devicescape-powered connectivity proposition which integrates public and private Wi-Fi into a single service.

Capacity Media

Bezeq to deploy Devicescape to boost connectivity

Capacity Media
April 7th, 2016

Israeli operator Bezeq has struck a deal to utilise Devicescape’s Wifi technology to enhance its strategic domestic and international connectivity offering this month. The news follows the deal struck between Devicescape and Liberty Global last month, and builds on the recognition that network providers are showing towards a need for reliable public wifi.

Wireless

Bezeq deploys Devicescape to support strategic connectivity initiative

Wireless
April 6th, 2016

Bezeq, Israel’s largest telecommunications provider, is implementing Devicescape’s curated virtual Wi-Fi network and QoE management platform to underpin a major connectivity-focused customer experience initiative being launched this month, it announced today (6 April 2016).