The True Scale Of The Wi-Fi Engagement Opportunity

Posted on June 15, 2017

The great majority of energy spent to date on harnessing Wi-Fi for engagement has been focused on improving the ability of a particular organization to engage its own customers, to its own ends, within its own venues. This entirely misses the great scale of the Wi-Fi engagement opportunity; namely the ability to leverage a common resource across a very large and diverse footprint to allow a multitude of consumer brands to engage millions of consumers.

The Presence of Wi-Fi: Adding Context to Location

Posted on May 17, 2017

While mobile networks generate a wealth of data on the movement of devices geographically, they are ineffective at establishing consumer’s presence in particular venues. Wi-Fi, on the other hand, offers an altogether more detailed level of insight, provided you can understand it. Understanding Wi-Fi is what Devicescape does.

50/50 4G: Would you jump at the chance?

Posted on May 12, 2017

This month, UK consumer magazine Which? published its annual survey into the performance of Britain’s mobile networks. The report showed that — like bungee jumping — 4G service is marked by a series of ups and downs (which, like bungee jumping, probably makes a lot of people sick).

The Route To Effective Passenger Engagement On Public Transport

Posted on May 4, 2017

Engagement rates on transport were among the highest seen across the World Cancer Day campaign. Click through rates achieved on trains, buses, and coaches operated by some of the UK’s top transport brands were very strong, ranging from 7.5% to 13.8%. This is clearly great news for brands keen to engage consumers at the most effective times. It also creates a significant opportunity for transport-focused smartphone apps, particularly those owned by transport operators.

Unlimited Mobile Data Means Wi-Fi Is More Important Than Ever

Posted on March 23, 2017

Without Wi-Fi delivering vast volumes of smartphone data, the cellular network experience would work for nobody. If subscribers view unlimited as insurance against a possible need, operators offering unlimited data must view Wi-Fi as their insurance against soaring demand.

Department Stores Get The Black Friday Feeling

Posted on December 9, 2016

Black Friday campaigns seem to start earlier each year, and retailers are clearly keen to drive footfall over the entire holiday weekend. Our connection data offers some great insights into the numbers of consumers drawn through the doors on Black Friday 2016.

Nobody Wants To Be Your Captive

Posted on November 4, 2016

Captive Portals are good for nobody; not the consumer who gets trapped in them, nor the venue owner who thinks they’re cannily collecting subscriber information.

Project Fi: What’s The *Really* Big Idea

Posted on November 4, 2016

In the final instalment of this three-part series exploring the disruptive potential of Google’s aggregated MVNO Project Fi, Dave Fraser considers the possibility of a radical plan to embed Fi-style functionality into all Android smartphones.

Project Fi: Assistance Is Fruitful

Posted on November 4, 2016

In the second of a three-part series analysing Google’s aims and intentions within the mobile industry, Dave Fraser assesses the impact of Google’s decision to extend Project Fi’s Wi-Fi Assistant function to smartphones belonging to other operators’ customers.