Understanding the Movie Audience: Assembling the (Data) Team

Posted on October 10, 2017

Joining a panel discussion at this year’s IBC event to talk about the use of Devicescape Engage to deliver proximity marketing campaigns for movies showed me just how much an industry’s understanding of its customer can be improved by collaboration.

Permission Critical

Posted on October 3, 2017

At Devicescape we are committed to being compliant with GDPR ahead of its introduction. Just as important, we want to be absolutely clear about what our proximity marketing solution — Devicescape Engage — does and doesn’t do, and what we understand about consumers.

Power Struggle: Battery Use And Background Services

Posted on September 14, 2017

Over the last few iterations of the leading operating systems, we have seen a profusion of tools in the OS itself designed to name and shame any apps which use more than their fair share of power. Which is great, until it goes too far.

Wi-Fi Roaming: Where are UK Smartphone Users’ Holiday Hotspots?

Posted on July 21, 2017

Wi-Fi takes on a whole new level of importance when we are travelling overseas. Our recent study of Wi-Fi roaming usage among UK smartphone users reveals how long they spend on Wi-Fi country by country and highlights the importance of auto-connectivity in improving smarpthone users’ Wi-Fi roaming experience.

The True Scale Of The Wi-Fi Engagement Opportunity

Posted on June 15, 2017

The great majority of energy spent to date on harnessing Wi-Fi for engagement has been focused on improving the ability of a particular organization to engage its own customers, to its own ends, within its own venues. This entirely misses the great scale of the Wi-Fi engagement opportunity; namely the ability to leverage a common resource across a very large and diverse footprint to allow a multitude of consumer brands to engage millions of consumers.

The Presence of Wi-Fi: Adding Context to Location

Posted on May 17, 2017

While mobile networks generate a wealth of data on the movement of devices geographically, they are ineffective at establishing consumer’s presence in particular venues. Wi-Fi, on the other hand, offers an altogether more detailed level of insight, provided you can understand it. Understanding Wi-Fi is what Devicescape does.

50/50 4G: Would you jump at the chance?

Posted on May 12, 2017

This month, UK consumer magazine Which? published its annual survey into the performance of Britain’s mobile networks. The report showed that — like bungee jumping — 4G service is marked by a series of ups and downs (which, like bungee jumping, probably makes a lot of people sick).

The Route To Effective Passenger Engagement On Public Transport

Posted on May 4, 2017

Engagement rates on transport were among the highest seen across the World Cancer Day campaign. Click through rates achieved on trains, buses, and coaches operated by some of the UK’s top transport brands were very strong, ranging from 7.5% to 13.8%. This is clearly great news for brands keen to engage consumers at the most effective times. It also creates a significant opportunity for transport-focused smartphone apps, particularly those owned by transport operators.

Unlimited Mobile Data Means Wi-Fi Is More Important Than Ever

Posted on March 23, 2017

Without Wi-Fi delivering vast volumes of smartphone data, the cellular network experience would work for nobody. If subscribers view unlimited as insurance against a possible need, operators offering unlimited data must view Wi-Fi as their insurance against soaring demand.