The Influence of Retail Wi-Fi During the Holidays

Posted on December 20, 2012

With the holidays on the horizon, shopping and retail traffic is predictably on the rise and is expected to continue, at least through the new year.  This is a time when retailers large and small entice shoppers by offering incentives to get them in the doors and making purchases.  Here in the United States, the shopping frenzy typically begins after the Thanksgiving holiday, or what Americans refer to as “Black Friday.”  Elsewhere around the world, the holiday buying rush begins around the same time.  The influx of traffic gives retailers a valuable opportunity to reach their consumers, not just through traditional in-store means such as signage and other gimmicks, but through the use of technology, and more specifically, in-store Wi-Fi. Devicescape, through its Curated Virtual Network, is able to monitor millions of public hotspots around the world, including these amenity-based retail hotspots.  In fact, last year we wrote a couple blog posts about the impact of Wi-Fi at selected retailers around the holiday shopping season. Take a look at our posts on the topic, one written by myself and the other penned by Devicescape Chief Technology Officer John Gordon: What Black Friday means to the Wi-Fi world Black Friday: The…