Is Thursday The New Black Friday?

Posted on November 29, 2017

Competition for Black Friday shoppers began on Thursday night this year, as U.S. retailers extended their trading hours to Thanksgiving itself. But did it pay off?

Proximity Case Study: 16% CTR Offers Food For Thought

Posted on November 9, 2017

Learn how the Devicescape Engage proximity marketing solution drove a 16% in-store CTR at a leading UK supermarket, and used the ‘Nearby’ campaign configuration to drive measurable traffic to stores.

Understanding the Movie Audience: Assembling the (Data) Team

Posted on October 10, 2017

Joining a panel discussion at this year’s IBC event to talk about the use of Devicescape Engage to deliver proximity marketing campaigns for movies showed me just how much an industry’s understanding of its customer can be improved by collaboration.

Permission Critical

Posted on October 3, 2017

At Devicescape we are committed to being compliant with GDPR ahead of its introduction. Just as important, we want to be absolutely clear about what our proximity marketing solution — Devicescape Engage — does and doesn’t do, and what we understand about consumers.

Power Struggle: Battery Use And Background Services

Posted on September 14, 2017

Over the last few iterations of the leading operating systems, we have seen a profusion of tools in the OS itself designed to name and shame any apps which use more than their fair share of power. Which is great, until it goes too far.

Wi-Fi Roaming: Where are UK Smartphone Users’ Holiday Hotspots?

Posted on July 21, 2017

Wi-Fi takes on a whole new level of importance when we are travelling overseas. Our recent study of Wi-Fi roaming usage among UK smartphone users reveals how long they spend on Wi-Fi country by country and highlights the importance of auto-connectivity in improving smarpthone users’ Wi-Fi roaming experience.