Black Friday 2013 – The Numbers Are In
Posted on December 9, 2013
Devicescape’s stats are in for the Black Friday and Thanksgiving week, and once again our users benefitted from high performance Wi-Fi connections in many top retail establishments while shopping for bargains. The numbers show big increases in Black Friday foot traffic at many U.S. merchants compared to normal levels. First, a quick note about the numbers: We collect all our statistics based on UTC times, so 11/29/13 in the charts (except where noted otherwise) is really 7 p.m. EST/4 p.m. PST on Thanksgiving Day through to the same time on Black Friday. That handily groups all the traffic from the stores that started their sales events on the Thursday evening, too, but it means that the late afternoon/evening of Black Friday is rolled into Saturday’s numbers. Target Target started their sale at 8 p.m. on Thursday night, and the stores near us were all very busy. The numbers indicate a 2.5X increase in foot traffic for that day. Although, by Sunday, the levels were dropping back down to near normal for weekends, so the Black Friday phenomenon still appears to be just the one-day event and not a whole weekend phenomenon. Charts for Apple, Macy’s, and Barnes & Noble stores…