Unlimited Mobile Data Means Wi-Fi Is More Important Than Ever

Posted on March 23, 2017

Without Wi-Fi delivering vast volumes of smartphone data, the cellular network experience would work for nobody. If subscribers view unlimited as insurance against a possible need, operators offering unlimited data must view Wi-Fi as their insurance against soaring demand.

Department Stores Get The Black Friday Feeling

Posted on December 9, 2016

Black Friday campaigns seem to start earlier each year, and retailers are clearly keen to drive footfall over the entire holiday weekend. Our connection data offers some great insights into the numbers of consumers drawn through the doors on Black Friday 2016.

Nobody Wants To Be Your Captive

Posted on November 4, 2016

Captive Portals are good for nobody; not the consumer who gets trapped in them, nor the venue owner who thinks they’re cannily collecting subscriber information.

Project Fi: What’s The *Really* Big Idea

Posted on November 4, 2016

In the final instalment of this three-part series exploring the disruptive potential of Google’s aggregated MVNO Project Fi, Dave Fraser considers the possibility of a radical plan to embed Fi-style functionality into all Android smartphones.

Project Fi: Assistance Is Fruitful

Posted on November 4, 2016

In the second of a three-part series analysing Google’s aims and intentions within the mobile industry, Dave Fraser assesses the impact of Google’s decision to extend Project Fi’s Wi-Fi Assistant function to smartphones belonging to other operators’ customers.

Project Fi: Google’s Mobile Master Plan

Posted on November 4, 2016

In the first of a three-part series looking at the implications of Google’s Project Fi for the mobile industry status quo, Dave Fraser analyses Google’s effective separation of the mobile service from the mobile network.

Apple And Android Mark Their Wi-Fi Territory

Posted on September 28, 2016

What these contrasting approaches to Wi-Fi have in common is a desire to be seen acting responsibly in light of any security concerns consumers may have. You can’t throw a stick on the internet today without hitting a scare story about unwittingly surrendering your identity over coffee shop Wi-Fi — thanks largely to the click appeal of any kind of fear-mongering, and much diligent feeding of the press by organizations with security products to sell.

Consumers Demand Wi-Fi As U.S. Mobile Market Reaches Churning Point

Posted on July 14, 2016

Mobile carriers are fighting to retain customers who clearly want Wi-Fi as part of their mobile service. That fight is playing out against a backdrop of intensifying competition, thanks in part to the world’s most valuable company, which is offering Wi-Fi as part of its mobile service. To top it off, LTE networks are hitting worrying levels of congestion and the mobile industry’s official response — 5G — is years away.

Free Wi-Fi: Make Sure Your Brand is the Superhero

Posted on June 17, 2016

Too many brick-and-mortar brands are missing the opportunity to take credit for providing free, in-store Wi-Fi. These brands shouldn’t be like Clark Kent, clumsily deflecting attention, they should be like Tony Stark — grabbing it wherever they can.